Uuhai! (or hooray!) That's what the crowd shouts out when the archer hits their mark. In Mongolia it's a bit different, it's not about hitting a bullseye. In Mongolia the goal is to knock down 33 "surs" or smaller targets (a little bit like angry birds - but with arrows instead of birds). Each team has four arrows to get to the 33.
While classified as a manly sport - women do compete in archery (as seen here). Not pictured here, but we all tried our hands at this - trust me harder than in looks.